By CRY – “Cause fabulous doesn’t wait for Friday”
The Norwegian couple Carina and Roar Ytre-Eide launched the brand By CRY in November 2014. Before that, Jewellery making had only been Carina’s hobby.
When the couple decided to turn Carina’s hobby into a business venture, Roar took charge of the business side of things, while she focused on designs.
Carina has always been fond of and fascinated by beads and stones and from early age she made necklace and bracelet out of her collected pearls and stones from trips abroad as well as from the local shop in her hometown. She also started making jewellery with sterling silver elements in 2010.
By CRYs philosophy is that girls of all ages can wear beautiful and meaningful jewelleries for everyday use.
Carina and Roar will launch their fourth collection during Jewellery Room in Copenhagen 2016.
“Our ambition is that By CRY will be on-trend, high quality and meaningful,”