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Behind the Scenes – The Spirit of Shamballa campaign from ShamballaJewels on Vimeo.

SHAMBALLA JEWELS

Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Himalayas. A harmonious place populated by enlightened and compassionate people, the Kingdom of Shamballa when translated from Sanskrit means ‘a place of peace and tranquillity’.

Mads Kornerup originally designed the Shamballa Bracelet in 2001 for music impresario Jay Z, who came in search of a unique piece. A yoga and meditation practitioner, Mads created a bracelet inspired by prayer beads – a braided macramé bracelet featuring gold beads with Jay Z’s initials, his company logo, two half carat diamonds and his zodiac sign. An icon was born. Never before had fine jewellery been presented with such refined casualness and offered such a high level of customisation.

Following the success of the design, Mads and Mikkel Kornerup established the fine jewellery brand, Shamballa Jewels, in 2005, in Copenhagen, Denmark. Named after the mythical Himalayan kingdom of Shamballa, Shamballa Jewels unites Eastern philosophy with Nordic design traditions in its jewellery designs. Shamballa Jewels is present in over 30 countries, with its Flagship Store being in Copenhagen. The design repertoire includes bracelets, necklaces, cufflinks, earrings and rings. All Shamballa Jewels creations are in 18K gold with diamonds and precious stones, and can be customized bead for bead. Epitome of impeccable craftsmanship they are set, braided and polished by hand in the Copenhagen Atelier, Denmark.

Shamballa Jewels’ personalized designs have earned the custom of men and women alike. Karl Lagerfeld, Valentino, HRH Crown Princess Mary of Denmark, HRH Crown Princess Mette Marit of Norway, Michael Jordan, Diane Von Furstenberg and Giorgio Armani are some the discerning collectors of Shamballa Jewels.

THE STAR OF SHAMBALLA

The Star of Shamballa is often just understood as the logo of Shamballa Jewels, but it is much more than that. It is a symbol that adorns every piece of jewellery within the Shamballa Jewels universe as a reminder to live a life with purpose; to use one’s personal power to strengthen oneself and others through love, joy, compassion and wisdom – reflected through the four directions of the Star of Shamballa.

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Mads & Mikkel Kornerup, Founders of Shamballa Jewels

Instagram

@shamballajewels

PR Contact

Isabel Boyschau Hansen

Global PR Manager

E-mail: isabel@shamballajewels.com

Office: +45 3336 5959

Cell: +5350 2730

www.shamballajewels.com

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