VIERI believes that responsible business practice and fine jewellery cannot exist without each other. Driven by the desire to create a positive impact in every aspect of the company, Guya Merkle made this her mission, as she took on the family business.
The desire to make a difference was further strengthened during Guya’s travels to Peru. There, she met workers at the gold mines and discovered they were constantly exposed to toxic materials without being aware of it. This realisation had a profound effect on Guya which prompted her to redefine her vision of true luxury.
Since 2013, VIERI is proud to solely use ethically sourced gold or recycled materials and gemstones whilst implementing targeted initiatives to give back to gold mining communities. In recognition of VIERI’s engagement, the company has been awarded the Butterfly Mark by Positive Luxury.
Guya Merkle sources inspiration for her creations from the roles women take on in the modern world. Eager to portray every facet of the contemporary woman, VIERI celebrates the diversity, drive, accomplishments and positivity of women. Every aspect of the woman is mirrored in VIERI’s collections, suited for every occasion, every moment, every emotion and feeling at hand.