PANDORA

Aug 09

Welcome to The Jewellery Room Event Aug. 2017

BRANDS_EVENT_thejewelleryroom_samlet

We are so excited to present the most stunning jewellery during Copenhagen Fashion Week Aug. 10. 2017.

We are looking forward to be celebrating a stunning day with all our brands -

OLE LYNGGAARD COPENHAGEN / SHAMBALLA JEWELS

ORIT ELHANATI / MARLENE JUHL JØRGENSEN / VIERI / CARRÉ

HARGREAVES STOCKHOLM / SIF JAKOBSREBEKKA NOTKIN / T/RAW

MALAIKA RAISS ENGELBERT STOCKHOLM  / KINZ KANAAN / PANDORA

SARA ROBERTSSON / PIONI DESIGN / KESKI POMPPU / PILGRIM

DULONG FINE JEWELRY / MEN UP NORTH / COCO’S LIBERTY / CF CONCEPT

JULIE NIELSDOTTIR / MARYLOU JEWELLERY / DYRBERG KERN

See you all for a sparkling day.

X

The Jewellery Room team

Feb 08

Danish brands shortlisted in London

The nominees for this year’s British Jewellery Awards have been found. The shortlist was unveiled at an event in the heart of Birmingham’s historic Jewellery Quarter and revealed three Danish brands, who have had a risen success in United Kingdom the last years.

The categories of the award show covers a wide span from Designer of the Year, Brand to Watch, Ethical Jewellery Business, Marketing Campaign, Retailer of the year to Bridal Jewellery Retailer and more.

SifJakobs_thejewelleryroom

We are so happy to discover that Sif Jakobs Jewellery is nominated in the category “Jewellery Brand of the Year”.  Sif Jakobs Jewellery has expanded rapidly in the UK with her contemporary jewellery design. Last year the label won the ‘Brand to Watch’ category, also at the UK Jewellery Awards.

pandora_necklace_silver_zirconia_thejewelleryroom

Together with Sif Jakobs Jewellery Pandora is also nominated as “Jewellery Brand of the Year” in the United Kingdom.

The last Danish brand appearing on the short list is Georg Jensen. The well-renown Danish label is nominated as “Fine Jewellery Brand of the Year” alongside brands like Cartier and Chopard.

GeorgJensen_Jewellery_Vivinna_Collection_thejewelleryroom

This year UK Jewellery Awards is celebrating it’s silver anniversary in association with Clogau. It is the industry’s original and premier awards event, often dubbed the jewellery industry Oscars.

The forthcoming awards show will take place on June 29 at the London Hilton on Park Lane. We keep our fingers crossed that Sif Jakobs and Georg Jensen will celebrate a sparkling night with victory cheers and wish them the best of luck.

Jan 06

Winter Crystal Wonderland

It is absolutely freezing cold in Copenhagen these days. This sudden polar wind inspired us to put spotlight on a Winter Crystal theme.

Make this Winter feel warmer with these sparkling jewels. Scroll down to warm up!

Fairy_thejewelleryroom

We love this magical ice fairy in white gold with her sparkling diamond wand by Van Clef & Arples’ Contes d’Hiver collection.

Pandora_thejewelleryroom

Earrings pull together your entire look. These cute Snowflake Earring Studs with Clear Cubic Zirconia from Pandora will put a winter sparkle on every outfit.

TiffanyCo_TheJewelleryRoom

With an intensity that rivals the night sky, Tiffany & Co.  celebrates the blazing brilliance of Tiffany diamonds with the Mixed Cluster Drop Pendant. Alternating mixed-cut diamonds create a striking constellation of light simulations Winter crystals.

Olelynggaardcopenhagen_ring_whitegold_diamonds_ThejewelleryroomThe Winter Frost ring in 18kt white gold with diamonds from Ole Lynggaard Copenhagen can melt every woman’s heart for sure – no matter the temperature.

Nord by Thomsen has a Scandinavian and minimalistic interpretation on the winter theme with this cut-out Snowflake ring in 14 carat gold.

NordByThomsen_Snowflakering_round_14karatring_Thejewelleryroom

Oct 13

PANDORA cuts over 500 retailers

pandora_thejewelleryroom

The global jewellery label Pandora is changing their strategy on the American and Canadian market. The company strives to upgrade the customer experience by focusing on fewer retailers, marketing and staff training.

The stores Pandora is terminating includes almost every remaining “silver”-level retailer in USA and Canada, except for those who plan to upgrade to the “gold” or “shop in shop” status.

Laurie McDonald, general manager of Pandora USA says: “For us, upgrading is not just a matter of putting the fixtures in the stores,” says McDonald. “There also has to be marketing and training of the staff. Those are the key elements to the customer experience.”

According to McDonald, she doesn’t think Pandora’s new strategy of closing so many doors will hurt the brand, as she explains that they only represent a very small percentage of the company’s business.

Despite closing over 500 retailers Pandora doesn’t plan any major changes to its store lineup. Pandora is committed to multi-brand retailers: “We don’t see ourselves exiting the multi-brand piece of our business. It is very important. It represents half our business.” McDonald says.

pandora-winter-2015-delicate-sentiments-dainty-bow-bangle_thejewelleryroom

She admits that many of the independent retailers that are being closed feel they played a role in the brand’s success. “We are grateful to each and every one of these dealers. All of them have played a part in Pandora’s growth. But we have to continue to grow and evolve, and we need to reinvent. If they are not willing to do that, it is no longer a good match.”

Some of the retailers have voiced their disappointment regarding the way the global jewellery brand has handled the termination of the business relations, and are disappointed that the cut stepped into action almost immediately “robbing” them from the Christmas sale season – a period very important to small boutiques.

On a positive note other independent dealers highlight that it will be a game changer if smaller labels steps in and take advantage of the gap Pandora’s strategy leaves in the market. Small brands are less dictating than a big global brand like Pandora, which some of the shops see an advantage.

Pandora is not only cutting the small dealers. Earlier this year the company also stopped selling to Nordstrom.

 

Source: JCK

Tags:

Thejewelleryroom_founders_2

THE JEWELLERY ROOM INSTAGRAM

@thejewelleryRM

accept cookies

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies from this website. If you would like to change your preferences you may do so by following the instructions.