We are so excited to present the most stunning jewellery during Copenhagen Fashion Week Aug. 10. 2017.
We are looking forward to be celebrating a stunning day with all our brands -
OLE LYNGGAARD COPENHAGEN / SHAMBALLA JEWELS
ORIT ELHANATI / MARLENE JUHL JØRGENSEN / VIERI / CARRÉ
HARGREAVES STOCKHOLM / SIF JAKOBS / REBEKKA NOTKIN / T/RAW
MALAIKA RAISS / ENGELBERT STOCKHOLM / KINZ KANAAN / PANDORA
SARA ROBERTSSON / PIONI DESIGN / KESKI POMPPU / PILGRIM
DULONG FINE JEWELRY / MEN UP NORTH / COCO’S LIBERTY / CF CONCEPT
JULIE NIELSDOTTIR / MARYLOU JEWELLERY / DYRBERG KERN
See you all for a sparkling day.
The Jewellery Room team
Pioni Design is a Helsinki based jewellery brand. 37-year-old jewellery designer Jaana Annika Junkkaala is the creator of the collections and bespoke pieces.
Jaana’s jewellery is characterised by light tones and great malleability of silver and gold, which provide a solid base in her designs. She finds an endless source of inspiration on her travels, visiting new cities and watching the people living in them. All her pieces have their own story. The stories can relate to childhood memories as well as big turning points in life. Jaana describes the process of designing as a constant seeking, seeing and hearing.
We met with the curious designer, to hear about her life in Helsinki, her dreams and bad habits.
Describe a perfect day for you?
My perfect day would be a warm, lazy summer day by the sea. Spending it with friends and family by Helsinki archipelago.
Why did you choose to become a jewellery designer?
I have always had a great interest towards little details. I still have a few treasures (stones), which I picked up from the ground when I was five years old. I had a dream of working as an illustrator or designer, both things that have become a big part of my job today.
Do you have something you can’t live without?
Definitely my son. He is my dearest thing that always lights up a grey day.
What do you dream about?
Going horse trekking in New Zealand.
Do you have a crazy habit?
My crazy habit is walking around (especially before Christmas) looking how people live and how their homes look like. Sometimes I can almost smell the ginger bread cooking in the own or sauna warming up, as passing by houses. I am lucky to live in an area of beautiful wooden houses.
What is your guilty pleasure?