Jewellery talk with Bergsoe Jewellery

Forget about mass production and conventional designs, Bergsoe Jewellery tells stories without using words. Crafted by hands, like music made from gold, with nature as the conductor. These unspoken stories are what the 50 year old Jeweler loves about jewellery.


Josephine Bergsøe is a true artist, creating breathtaking fairytales with her exclusive jewellery design. Her wearable pieces have been displayed in museums of design in; Denmark, New York, Berlin Moscow, Amsterdam, Beijing and Stockholm.

Bergsoe_feat1_thejewelleryroomWe sat down with the talented designer to hear more about her exciting career and creative journey.

Oct 18

Make it personal

The modern consumer wants to be unique and customize the fashion choices of her liking. Many jewellery designers have picked up on this tendency and created quirky-cool pieces that can bring an individual touch to your everyday.

We have selected a few of our favourite jewels which are perfect for creating a personal look.


Delfina Delettrez’s has upgraded her signature earrings with unique letters. The alphabet earrings are handmade in Italy from 18-karat gold. Get it at Net-a-Porter.



Signet MEN’s ring in 14 carat gold with black diamonds from Nord By Thomsen. View the collection here.






Jewellery designer Monica Vinader collaborated with fashion illustrator Jenny Walton who did a series of illustrations of the designer’s Signature bangle. Order a personalized bangle from Monica Vinader here.

Custom pendants

An easy and budget friendly way to add a personal touch to your jewellery box is playing with custom pendants. Mix them with other pendants to raise your personal and unique style.



Cute letter pendant stars from Norwegian jewellery label By Cry. Check them out here.

BLUEBILLIE_LETTERS SILVER_S_500sek_thejewelleryroom

Minimalistic letter necklace from Swedish Blue Billie that creates pieces with a rocky feminine touch.


Danish ANNI LU adds a little color and sparkle to the small, minimalist pendant with engraved letters.

The possibilities to adorn yourself with personal jewellery treasures and customize your style are endless this season.

Oct 14

Watch out for Bow Label

The Swedish magazine PLAZA Magazine nominates the upcoming jewellery brand Bow Label as one of the ten most exciting brands to watch this fall.

Bow Label is a Stockholm based jewellery brand created by the duo Sophie Antonsson and Josefin Bakos De Geer. Growing up in Stockholm using the 90’s the two ladies shared a love for contemporary culture, music and litterature.


Bow Label’s trademark is engaging pieces, each originating from a unique story or purpose, making each product an extension of the wearer and a type of amor worn by men and women.

The main inspiration behind the name is Clara Bow, a feminist it girl of the twenties and a famous flapper. But Sophie and Josefin also chose the name as it carries many meanings; such as the pretty little knot, the respectful gesture and the history changing weapon. They explain that the individual viewer is invited to make his or her own interpretation of BOW.


Jewelllery has both a symbolic meaning and represent valuable history and culture. The two designers hope that their designs will turn into “conversation pieces” where you enter a piece of their world when you wear a design from Bow Label and that the jewellery in that way becomes more than just a visual object.


Through a mix of minimalistic but eye-catching pieces, the brand offers a modern perspective on accessorizing focused on personal style.

We are excited for BOW Label, which we are also proud to represent in The Jewelry Room. Learn more about Bow Label in our e-showroom.



Oct 13

PANDORA cuts over 500 retailers


The global jewellery label Pandora is changing their strategy on the American and Canadian market. The company strives to upgrade the customer experience by focusing on fewer retailers, marketing and staff training.

The stores Pandora is terminating includes almost every remaining “silver”-level retailer in USA and Canada, except for those who plan to upgrade to the “gold” or “shop in shop” status.

Laurie McDonald, general manager of Pandora USA says: “For us, upgrading is not just a matter of putting the fixtures in the stores,” says McDonald. “There also has to be marketing and training of the staff. Those are the key elements to the customer experience.”

According to McDonald, she doesn’t think Pandora’s new strategy of closing so many doors will hurt the brand, as she explains that they only represent a very small percentage of the company’s business.

Despite closing over 500 retailers Pandora doesn’t plan any major changes to its store lineup. Pandora is committed to multi-brand retailers: “We don’t see ourselves exiting the multi-brand piece of our business. It is very important. It represents half our business.” McDonald says.


She admits that many of the independent retailers that are being closed feel they played a role in the brand’s success. “We are grateful to each and every one of these dealers. All of them have played a part in Pandora’s growth. But we have to continue to grow and evolve, and we need to reinvent. If they are not willing to do that, it is no longer a good match.”

Some of the retailers have voiced their disappointment regarding the way the global jewellery brand has handled the termination of the business relations, and are disappointed that the cut stepped into action almost immediately “robbing” them from the Christmas sale season – a period very important to small boutiques.

On a positive note other independent dealers highlight that it will be a game changer if smaller labels steps in and take advantage of the gap Pandora’s strategy leaves in the market. Small brands are less dictating than a big global brand like Pandora, which some of the shops see an advantage.

Pandora is not only cutting the small dealers. Earlier this year the company also stopped selling to Nordstrom.


Source: JCK



Media coverage

It’s fantastic to see Jewellery having a platform during a fashion week as it is a crucial part of the fashion world.

Editors were buzzing about The Jewellery Room as if it was one of the most soughtafter shows in town. And it was

Beautifully styled and was such an easy and accessible way to experience many brands gathered under one roof.


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