Crisp from the streets of NYC

Fashion weeks are on! These days designers, models, bloggers, and editors spoil us with fresh inspiration from the runways and streets. We have gathered some crispy snaps from the best street style of NY Fashion Week 2017 – of course with fokus on the sparkling details.

Take a look and see what the stylish women on the streets of New York adorn themselves with these days.





Feb 20

Sif Jakobs takes home yet an award


Sif Jakobs Jewellery designs affordable luxury jewellery with a modern expression.  Since the launch of Sif Jakobs Jewellery in 2009 the brand has grown rapidly and has been nominated for several awards, among others the UK Jewellery Awards. Last night the Danish label took home the “Fashion Jewelry Brand of the Year” at the Inborgenta Award 2017 in Munich.


The jurors’ reasons for choosing Sif Jakobs Jewellery were: “The rhodium-plated sterling silver bracelet achieves a nearly perfect symbiosis with the baguette-cut zirconia. It’s simultaneously classical and a little bit playful.”

Take a closer look at Sif Jakobs Jewellery designs in our E-showroom.

Feb 19

Jewellery & Fashion – A Great Marriage

This article is written by our Swedish contributor Kina Anderson. Kina is journalist with specialty in jewellery. Learn more about Kina on her blog and on Instagram @kinakristinaandersson.

I’m particularly interested in the relationship between jewellery and fashion, and I am happy about all evidence suggesting jewellery is a growing platform in the fashion world. Right now I´m really happy:  Accessoires now have their own category within Sweden Fashion Talents (a project run by Swedish Fashion Council, aiming to support upcoming fashion brands), and the three participants 2017 are all jewellery brands. The contrasting creations of KSV Jewellery, Baumgarten Di Marcos sustainable styles and the versatile and personal pieces of Bow Label caught the attention of the jury, saying: ”Using new cuts to classic diamonds and creatively crafting modern materials into durable designs praising the personal style, this years winners truly gaze into tomorrow”.

I, of course, had to ask the founders behind the new jewellery brands about their opinion on the relationship between jewelry and fashion.

2.Jenny & Lisa.Baumgarten_thejewelleryroom

Baumgarten Di Marco:  Lisa von Baumgarten och Jenny Kask.

Baumgarten Di Marco jewellery is elegant and edgy at the same time – and sustainable. Lisa von Baumgarten and Jenny Kask, the founders of the brand, were tired of mass consumption and came up with the idea to work with raw-cut diamonds, from slices that remain after the diamond-cutting process – thus making use of the entire precious stone so there is no waste.

Baumgarten Di Marco jewellery_VERAVEGA

Baumgarten Di Marco earrings with raw-cut diamonds.

Jewellery and fashion, do they belong together?

– They do. Historically, jewellery has always played an interesting and important role both culturally and artistically.


Bow Label: Sophie Antonsson and Josefin Bakos De Geer.

Bow Label is a charming mix of minimalistic but really eye catching pieces, offering the wearer a personal style. Lisa von Baumgarten och Jenny Kask, the two designers behind the brand, grew up together in Stockholm during the 90´s, and they share a love for contemporary culture music and literature. The main inspiration behind the name is Clara Bow, a feminist ”it”- girl of the twenties.


Minimalistic –  and eye catching ring by Bow Label.

What does jewellery mean to an outfit?

– Both of us like to wear jewelry as a mean of expression. Clothing is of course a great way to create an interesting style, while jewellery is a good way to easily create a feeling. Today jewellery play an important role in fashion collections.


Kristina S. Vučković from KSV.

Kristina S. Vučković is inspired by architecture and nature, and the triangle and contrasts are the leitmotiv in all of her work. Her first collection is all about silver with details of black diamonds and black onyx. The collections are unisex with a mixture of avant-garde and wearable jewellery.


Graphic and organic ring by KSV Jewellery.

What is your opinion on the relationship between jewelry and fashion?

– Jewellery last longer than clothing, both regarding quality and style. The importance of jewellery is now growing within the world of fashion,  and that is great.

Feb 15

Jewellery Talk with Engelbert

Johanna Pietsch is an interesting lady in many ways. The 43 year old Swede is not only stunningly beautiful and passionate about her job, she is also a jewellery specialist, gemologist and diamond grader. However, her main current position is being the CEO of Engelbert in Stockholm.

We met with Johanna to hear about her journey in the jewellery industry.

Engelbert_Johanna Pietsch_TheJewelleryRoom

Why did you choose to work in the jewellery business?
I have always had a passion for the mix of science and beauty. Diamonds and gemstones are so beautiful and also something natural from our Earth. I think that is amazing. I also love working with marketing and all the strategic challenges making a brand move forward.

Describe a perfect day at the office for you?
I love it when a lot of things are happening at the same time. When everyone is busy and the mail box is really busy. Some creative meeting about new collections, our new campaigns or just some really good business is a perfect day.

What is your guilty pleasure?
I used to like fur coats. But I have realized those days are over. You have to close your eyes really hard to not see it’s wrong.

What is your must have jewellery?
My next must have is a Fat Knot ring. Its a full pavé black diamond knot ring with 5.60 carats of diamonds. Or white diamonds.


Do you have something you can’t live without?
My four children definitely. I’m not a very materialistic person but as I am lucky to be able to buy a lot of jewellery Im of course nothing but grateful for that.

What do you dream about?
Right now, if we talk about work, I would love for Engelbert to be discovered outside of Sweden. Retailers in London, New York and say Net-a-porter would be an interesting challenge. If we’re talking a bigger picture: peace man!

Do you have a crazy habit?
No, I’m quite rational.


Media coverage

It’s fantastic to see Jewellery having a platform during a fashion week as it is a crucial part of the fashion world.

Editors were buzzing about The Jewellery Room as if it was one of the most soughtafter shows in town. And it was

Beautifully styled and was such an easy and accessible way to experience many brands gathered under one roof.


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